Intense Web Media

The last week has been amazing for me and for Intense Debate. Last Wednesday we were given a fairly positive review on TechCrunch.

Since that time we have been contacted by some great people who have really opened up the floodgates when it comes to the potential of our product. I think the TechCrunch profile has been more valuable from a networking perspective than it has as a pure traffic driver (although that helps .

The moral of the story is listen to people talk about your product and you will find opportunity. You will also quickly find out where you need to spend time whether it be on pure technology or just marketing. For us, some of our criticism was that we host the comments and that the publisher loses data. This is partly true…we do host the comments (not unlike any other widget), but we don’t hoard the data. We will be releasing an importer/exporter feature that will allow anyone who adopts ID to import all previous comments and also export all comments from their blog. So, the publisher never really loses any data. This one criticism has spurred increased development on the exporter and also changed the way we market our product.

This Thursday is our “Investor Day” and we are psyched to present our product to national media and a boatload of investors. I will let you know how it turns out.