Intense Web Media

Alex Iskold has an interesting post up at Read/Write Web that the blogosphere seems to be interested in today.

Essentially, he differentiates between making money from the “Long Tail” and being apart of the long tail. If you are a blogger and part of the long tail then you are going to have difficulty making money is the conclusion.

I would agree with his estimate. I will say, that money derived from blogging through traffic and advertising like adsense is not the only benefit from blogging. While someone in the long tail of blogs may not make much money from blogs, if they speak to a niche group and have a core group of readers, that blogger can become an expert/spokesperson to that niche. So, instead of dollars being made, the blogger is increasing their personal branding. This could lead to job opportunities, partnerships, and speaking engagements which isn’t immediately quantifiable and thus left out of the equation.

I don’t think Alex would disagree with my feelings, but I wanted to say that value can be derived while still in the long tail of bloggers even though their readership may not be gigantic.